[lfc-news] Liverpool success nets£20.5m - Guardian

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The Guardian, 15 June 2005
Liverpool success nets £20.5m
By Dominic Fifield

Premiership clubs, led by the European champions Liverpool, were three
of the top four earners in last season's Champions League, though
Manchester United were not among them.

Figures released by Uefa yesterday reveal that Liverpool generated
£20.5m from TV and media revenues, as well as performance bonuses, en
route to winning the trophy in Istanbul last month. Chelsea and Arsenal,
who secured £18.8m and £15.7m respectively, came second and fourth in
the table of earnings, with the English clubs' dominance punctured only
by the beaten finalists Milan, who claimed £17.5m.

Some £277m was distributed by Uefa between the 32 clubs who qualified
for last season's competition, with that money made up of bonuses for
wins and progress through the rounds, as well as each country's pool for
media and sponsorship revenues. They do not take into account funds
generated through ticket sales. Yet United, who were eliminated by Milan
in the first knockout phase, slipped behind Lyon, Bayern Munich and
Werder Bremen to register as eighth highest earners with £10.9m.

"The figures show how important success on the pitch is," said Henk
Potts, a finance analyst for Barclays stockbrokers. "Manchester United
had a poor season in Europe last year and that is reflected in the
figures. Malcolm Glazer will want the club to be rising pretty rapidly
up the earnings table but to do that he has to invest in players. That's
the difficulty facing every club: how much to invest in players to bring
in even more money."

Celtic, as Scotland's sole representative in the competition, earned £7m
despite failing to qualify from their group.

"This does show that English football is the dominant financial force in
Europe and the value of the Champions League TV contracts to the clubs
who take part," Potts added. "The earnings from the Premier League are
very important but the Champions League is very much the big cash cow of
modern football. If you can make it to the Champions League for several
seasons, then it really is the road to riches."

Liverpool effectively earned as much from their run to the Champions
League final as they did from Premiership TV rights last season, with
English clubs benefiting from the highest broadcasting fees, given that
they have two companies - Sky and ITV - covering matches.

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