[lfc-news] Profitable season for Merseyside duo - Post

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Liverpool Daily Post, 19 May 2005
Profitable season for Merseyside duo
By David Prior, Daily Post

MERSEYSIDE'S lucrative season of football was confirmed last night when
it was revealed that both Liverpool and Everton had recorded almost 50%
leaps in their earnings.

Liverpool and Everton were two of only 10 Premiership clubs not to
experience a year-on-year fall in the table of earnings from TV cash and
prize money over the season just finished.

The Anfield club's exploits in the Champions League this year have
helped increase their income - not including gate receipts or
merchandise income - by 48% to £47.4million, leapfrogging them into
third place above Manchester United.

Should Liverpool win next week's Champions League final against AC Milan
in Istanbul, they will net an additional £2m bonus and overtake Arsenal
into second place in the table, assuming the Gunners do not themselves
claim a £1m prize for overcoming United in Saturday's FA Cup final.

Liverpool's total earnings, up from £32.1m in the 2003-04 campaign, were
made up of £28.9m from the Premiership and £18.2m - so far - from the
Champions League, with just £300,000 earned from their journey to the
final of the Carling Cup.

Everton's excellent season was also reflected by the earnings table,
with their total also having jumped by 48% from £19.1m to £28.3m.
Finishing fourth in the Premership, and so qualifying them for a share
of next season's Champions League cake, earned David Moyes's side £27.7m
while their limited exploits in the FA and Carling Cups added £600,000.

Chief executive Keith Wyness last night welcomed the figures but warned
against any suggestion Everton's qualification for Europe's elite cup
competition would automatically ensure further progress next season.

He said: "Obviously we've enjoyed healthy growth over the last year and
our challenge is now to susain it and show we're moving forward. The
Champions League is nothing more than an opportunity for us and it's
important to sound a note of caution before we get carried away."

As well as Liverpool, Chelsea (£50.8m) and Arsenal (£48.7m) all earned
more than United (£44.4m) who have paid the price for a poor season in
the Champions League and finishing third in the Premiership for the
second year running.

American tycoon Malcolm Glazer, who has now assumed full control of
United, will be concerned to see that the club earned £6m less than
Chelsea and perhaps more importantly almost £13m less (25% down) than in
the 2003-04 season.

United's Champions League earnings of £10.06m are their worst for six
years due to a combination of finishing third in the domestic league in
the 2003/4 season, which affects their slice of Champions League TV
money, and failing to reach the quarter-finals.

Under UEFA's formula, the domestic champions get 40% of the 'market
pool' of TV money, the runners-up 30% and third and fourth places 15% each.

Although the difference in TV and prize money income between the
champions Chelsea (£30.3m) and the bottom club Southampton is huge, even
the lowest earners in the Premiership earn vast sums compared to the
leading clubs in the Football League.

All sides in the Championship receive a £700,000 central payment from
the Football League from TV and sponsorship income plus £60,000 for a
live home televised game (£10,000 televised away game).

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