[lfc-news] Carlsberg renew sponsorship with Reds - Official Site

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Official LFC Website, 31 May 2005
CARLSBERG RENEW SPONSORSHIP WITH REDS
By Paul Eaton

Carlsberg Breweries has renewed its partnership with Liverpool FC as
Official Club Sponsor for a further two years extending its contract to
the end of the 2006/07 season.

The agreement was finalised prior to Liverpool's amazing result in the
Champions League Final last Wednesday night.

Carlsberg has been the Main Club Sponsor of Liverpool since 1992, the
longest club partnership in The Premiership.

Rick Parry, Chief Executive of Liverpool FC, said: "The partnership has
been enormously successful over the last 13 years and we're delighted
we've been able to extend it into what we hope will be a new era for the
club. We have enjoyed an excellent relationship with Carlsberg and look
forward to continuing that in the future."

Gareth Roberts, Carlsberg UK Sponsorship Controller added: "The
Carlsberg and Liverpool relationship is one of the longest and most
successful in football. Carlsberg is delighted to be able to continue
this partnership for a further two years and would like to add our
congratulations to the club for the outstanding result in the Champions
League."

Keld Strudahl, Senior International Marketing Director, Carlsberg
Breweries said: "We're very happy to be extending our club sponsorship
of Liverpool FC. Carlsberg's continued involvement with the club enables
us to jointly build on our relationships with the international fan
community which is stronger than ever following the amazing win in
Istanbul."

As official Club Sponsor, the renewed two year Liverpool FC contract
will deliver a significant rights package ensuring a global reach
including the Far East, Scandinavia and Eastern Europe markets, as well
as the core markets of Western Europe.

Carlsberg is committed to football at all levels of the game and aims to
bring its unique and extensive football credentials to the benefit of
fans and communities across the UK.

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