Reds to stick to pricing policy - Echo

Interesting article from the Echo. What it does not mention is a reduced capacity - not sure how reduced but due to the larger-sized advertising hoardings, there's a lot of seats at the front that can't be sat in...

Liverpool Echo, 16 Sept 2004
Reds to stick to pricing policy
By David Prentice, Liverpool Echo

LIVERPOOL have no plans to reduce ticket prices for future Champions League
games at Anfield - despite a disappointing gate of just 33,517 for last
night's opening group game against Monaco.

The Reds attracted a near full house for the qualifying round against AK
Graz, when prices were reduced.

But chief executive Rick Parry said today: "We have to declare our
ticketing structure to UEFA before the Champions League group begins and
then stick with it.

"I still think, however, it would be difficult to justify discounted prices
for the Champions League.

"It is the greatest club competition in the world and the quality on offer
is outstanding.

"I would be kicking myself if I had missed that performance last night. The
gate was disappointing, particularly in view of a full house for the Graz
game in the qualifying round.

"But while we had some great gates in the UEFA Cup last season, when a
reduced ticket price scheme proved hugely successful, it is not something
we can consider for the Champions League."

Smaller gates in the early stages of the Champions League is not a new
phenomenon at Anfield.

The visit of Boavista in 2001 - for Anfield's first Champions Cup clash
since 1985 - attracted 30,015 fans, while the following season's first
Champions League home match against Basel was watched by 37,000 fans.